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LoginLet's face it: we're all getting bombarded with ads nowadays. Whether we're scrolling through our Facebook feed, watching our favorite TV show, or just walking down the street, it seems like everywhere we turn, there's an ad trying to sell us something. And when it comes to dating apps and websites, there's no shortage of competing brands vying for our attention. So how can you, an advertiser, affiliate, or brand marketer, make sure that the dating app or website you are promoting stands out from the crowd? If you own a dating website or you are an affiliate marketer who wants to focus on the dating vertical, this article is for you. One way to promote dating apps effectively is by using native advertising. By definition, native advertising is a form of advertising that blends in with the rest of the content on a website or app.
After you receive permission, your ads can only target people 18 years or older. Your ads will also need to comply with the rest of our advertising policies, including our policies on Personal Attributes and Adult Content. Your dating ads must not contain content that asserts or implies the personal attributes of your audience. Please review our Personal Attributes advertising policy for the full list of prohibited categories. Dating ads that assert or imply the ability to meet someone, connect with them or view content created by them must not be positioned in a sexual way or with an intent to sexualise the person featured in the ad. Please review our Adult Content advertising policies for additional information. Read our full Dating advertising policy.
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Online dating may not be new, but dating apps are still an underused advertising market with vast potential. Are marketers paying enough attention to dating apps? Since it was founded in , Tinder has taken off worldwide, reaching a record 3 billion swipes in one day in May
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