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LoginThis has truly been the year of the dating app. Tinder has grown astronomically over the past year, with a user base that now stands at over 50 million. One of the founders of Tinder, Whitney Wolfe, has just launched her new dating app, Bumble , specifically to improve the experience for women by putting them in charge. Read more: Tinder reminds us startup origin stories are rarely what they seem. App-mania is not just affecting English-speaking countries. A dating app for gay men in China, Blued, has been making headlines recently since it passed 15 million users , even more than its US counterpart, Grindr, and it is now being used as a tool by the Chinese government to spread awareness of HIV. This is a new trend. Five years ago — or even fewer — meeting a date online was seen as something only lonely, desperate people do. It took a tipping point before the cynics changed their minds, when enough people were using these apps that they became normalised.
Many pieces have come out this year about dating app fatigue, with people even positing conspiracy theories that the apps are designed to keep people on the app rather than help them find their partner and leave. One of the most difficult things about dating apps is that they require a big time investment. In order to find the right people to date, we have to sift and scroll through…hundreds?
In , Tinder revolutionised the online dating industry with a simple system, swipe right if interested, left if not. Instead of having a matchmaker rifle through thousands of profiles to find someone unique, users are allowed to decide whether they like someone based off a few photos. In comparison to the services which had come before, Tinder made dating simple, but it also, as studies have found, made it less about lasting connections and relationships and more about casual hook-ups and cheesy openers. At the time, IAC also owned Match.
Bumble is an online dating and networking application launched in Profiles of potential matches are displayed to users, who can "swipe left" to reject a candidate or "swipe right" to indicate interest. Until only female users could make the first contact with matched male users, [2] [3] while in homosexual matches either person can send a message first. Bumble was founded by Whitney Wolfe Herd shortly after she left Tinder.
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6/28/2024
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