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LoginThe matchmaking business model is when you identify two or more customer groups and brings them together in your marketplace. The value proposition of the Organisation is transactional , and lies in the matchmaking between A and B via this new marketplace. Trade was one of the first activities of mankind; but making a business from running a marketplace has only recently become widespread. This pathway requires:. Stock markets are well known B2B platforms that started in the physical space and are now almost exclusively digital. In many cases creativity about what is to be traded is the key to success. Failure rates are very high for this business model — designing the offer and building the trust takes time and effort.
Opinions expressed by Entrepreneur contributors are their own. It's one of the oldest businesses known to man-and-woman-kind and with the boom in all kinds of dating sites, it's obviously a service that has been pulled into the Internet Age. But, even some of the best high-tech business models that don't have anything to do with pulling together the lovelorn are actually, at their heart, old-fashioned "matchmaker" operations. For example, what is Uber if not a matchmaker?
Growing a mid-market company can be very challenging. Ask any entrepreneur what keeps them up at night, and cash flow almost always makes the list. Growth sucks cash. So how can mid-market companies raise money and resources to expand?
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