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LoginOpinions expressed by Entrepreneur contributors are their own. With advances in technology over the past decade, we've changed the way we live and behave. The internet is no longer just a source of information and entertainment — we spend more time in the cyber world now than ever before. Online dating is one social activity that has grown dramatically. Today, there are many sites and apps for people who want to find their life partners from the comfort of their couch. The increasing number of people who prefer to develop relationships through interactions on websites offers entrepreneurs an exciting business opportunity. So, what do you need to do to start and build a successful online dating service? Let these strategies be your guide.
Last Updated: April 5, Approved. This article was co-authored by Ryan Conway. Ryan Conway is a Marketing Expert and the Founder of Digital Tradesman, a digital marketing agency that helps builders, contractors, and tradesmen grow their business online.
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When you want to start your own dating site, you have to think about a market niche first. The big players occupy the vast majority of the general dating market, so it'll be hard to compete with big platforms like Tinder, Bumble, and OkCupid. Instead, narrow down your target audience by some specific topics. It should be something that unite people, for example, interests, location, religion, sexual preferences and etc.
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