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LoginSign up. Sign in. Nir Eyal. Why are these sites so addictive, and what does their power mean for the future of the web? Today, just amassing millions of users is no longer good enough. Companies increasingly find that their economic value is a function of the strength of the habits they create. But as some companies are just waking up to this new reality, others are already cashing in. A company that forms strong user habits enjoys several benefits to its bottom line. That is to say, users come to the site without any external prompting.
When it comes to going viral on Twitter with your thread, it all comes down to the hook you use. That's why today, we'll teach you how to write a Twitter thread using hooks that earn the attention of not just your audience - but users outside your existing ecosystem. More specifically, this post is a deep dive into the art of writing Twitter Thread hooks — the initial tweet at the top of your thread.
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