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LoginHinge is an online dating application. Using an algorithm, the app displays potential matches, allowing the user to dismiss or attempt to match by responding to a specific piece of content on their profile. The service emphasizes uploading user-generated content in a variety of formats, such as photos, videos, and "prompts" as a way to express personality and appearance. The app is fully owned by Match Group as of February In , founder and CEO Justin McLeod alongside a team including Frances Haugen founded a desktop service called Secret Agent Cupid , which allowed users to connect to Facebook and list which of their friends they had crushes on.
Last Updated: August 26, Fact Checked. With over 10 years of professional experience, he runs The Awakened Lifestyle, where he uses his expertise in dating, attraction, and social dynamics to help people find love. This article has been fact-checked, ensuring the accuracy of any cited facts and confirming the authority of its sources. This article has been viewed 8, times.
Hinge has tried its darnedest to fix online dating. Is the real problem us? Its user base and revenue are growing rapidly, making executives at its parent company, Match Group, speak of it in quarterly earnings calls as they would a favorite child they do, after all, have many, including Tinder, OkCupid, The League, Plenty of Fish, and Match. Hinge is not the biggest dating app in the US; that crown still belongs to Tinder, with Bumble as the runner-up.
Hinge is one of a new wave of apps that have marketed themselves as the anti-Tinder, with a focus on relationships over casual hookup culture. When setting up a profile, Hinge lets users answers question cards that can be added to the profile. Launched in , the same year as Tinder, Hinge originally plugged into Facebook and let users list which friends they had crushes on. As the team built-out the app, the Facebook-plugin disappeared and it was refocused on long-term dating.
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