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LoginThere are a bucketload of online dating apps, from new players to household names like PlentyOfFish, Match. With those sort of numbers working against them, the most successful online dating sites focus on one key metric:. The savviest apps have figured out that email has the power to drive customer activation and increase customer retention. Here are four email marketing lessons you can learn from the fast-paced world of online dating! I recently spent some time working with one of the founders of 7pmAnywhere about activating new customers. Having never used online dating before I was extremely interested as Amir talked me through his competition, their business models and how they operated. How do they keep people coming back? After receiving many interesting emails from these companies over the last six weeks, here are the key email marketing lessons you can take away and apply to your own campaigns. This has got to be the number one focus of every email sent by online dating sites. Sent leading up to the weekend the subject, copy and tone of this email make it feel as though the dates HowAboutWe has selected are just for me.
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Let us know how you feel about sites such as beautifulpeople. If you get high ratings, youre a member! This sounds that pathetic and almost elitist-like to me.
One of the most challenging parts of online dating getting the conversation started. You search online, read through profiles until you find someone who sparks your interest. You have no idea what to say. Eventually, you type anything quick and easy just to get it done and over with.
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