Eharmony dating commercial

Christian group blasts eHarmony for ‘glorifying sin’

The prominent online dating service eHarmony is facing backlash from the conservative Christian group One Million Moms for its recent LGBT-inclusive advertisement featuring a lesbian couple in a domestic setting. In the commercial, a lesbian couple is shown intimately lounging on a couch, their legs entwined and heads close together. As the laundry cycle completes, one of the women stands to collect the clothes while her partner sprawls on the bed. The scene continues with the first woman carrying the warm laundry to the bedroom. Standing next to the bed, she playfully cascades the laundry over her partner, then bends down for a kiss, hidden amid the clothes. Such representation goes against biblical teachings, One Million Moms says, citing Romans from the Bible. In , the company was sued for not offering services to gays, lesbians and bisexuals.

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Agency: Party Land. These are the moments when a partner shows just how well they know us, by anticipating our unique and quirky needs without our having to say a word. A series of humorous yet intimate vignettes — directed by Emma Seligman, known for the films Bottoms and Shiva Baby — tell offbeat stories of seemingly small moments that become aspirational by having a partner who understands and celebrates the passions, quirks and vulnerabilities that make you who you are. Like mourning the death of a beloved plant, being serenaded after a tough day at work, discovering a pimple in the bathroom mirror, and being covered in the warmth of freshly dried laundry. Cinematographer Maria Rusche, a frequent collaborator with Seligman, helped bring the warm and sincere creative concepts to life.

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In the ad, the couple are holding one another on the couch while watching their washing machine and dryer. After the dryer chimes, one woman gets up to remove the laundry from the dryer while the shaved-head woman jumps into bed, spreading out her arms and taking up space. The partner then brings the laundry basket full of warm clothes and empties it onto her partner, completely covering her body except for a portion of her face. The partner kisses her on her forehead — one of the few areas left exposed from under the laundry pile.

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Eharmony Focuses on 'Radical Honesty' Over Treacly Romance in New Ads

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