Dating campaigns

Tinder presents four playful plot twists ahead of online ‘Dating Sunday’ frenzy

The dating app that shows you who wants to go on a date that day. Every Thursday. Find out how this app created buzz through their viral marketing! Thursday is all about seizing the day and making most of the opportunities to socialise in person. It got over , likes and helped love-hungry singles secure almost 7, matches in one day.

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Reviewed by: Sarah Crow. Reading Time: 13 Minutes. Download Guide. As we all know, swipe culture is here to stay. But even as giants like Tinder cast a big shadow, the world of dating apps is vast and varied, just like the folks using them.

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Bumble has managed to stand out in the crowded online dating market thanks to its distinctive branding. In a space where numerous platforms are competing for users' attention, Bumble has found a way to set itself apart. In , Whitney Wolfe Herd established Bumble, which has become a powerful symbol of empowerment and inclusivity since it was first introduced. In this case study, we will explore the strategies that Bumble has used to establish itself as a leading player in the dating app industry.

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Rom-Com Dating App Campaigns

With the explosion of dating apps in recent years, Cupid must be well and truly burnt out. According to Data. That's a lot of dating. How do these apps set themselves apart in such a crowded market?

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