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LoginThe Digital Dating World has seen its fair share of companies come and go over the years, and few have been able to give the usual suspects, like eHarmony, Match. However, since bursting onto the scene in October of last year, Tinder has been making a play to become the next digital dating giant by focusing on an area where few if any of its predecessors have excelled: Your phone. Drawing on the same addictive formula behind Hot or Not, Tinder allows those in search of a date or a little casual flirting to swipe through Facebook-powered profiles of prospective matches, accepting or rejecting based on visual appeal. In fact, since launching in October, Tinder has spread like wildfire — a fact that, as we reported in May , has had investors and potential acquirers drooling. Today, Tinder co-founder and CEO Sean Rad tells us, users have rated over seven billion profiles, and the app has served over million matches in all and is currently adding 1. Yet, for a mobile-first startup, Tinder has been missing a huge piece of the smartphone puzzle: To date, the app has only been available on the iPhone. Beginning today, however, with the arrival of Tinder for Android , the popular mobile dating app is going multi-platform, opening its doors to users of the mobile operating system that now owns over 70 percent of smartphone marketshare. Instead of simply launching the app on the app store as is normally the case, several weeks ago, the company created a landing page for the new app, saying that they would only make Tinder for Android available once they had received one million requests via social media. For those looking for long-term, serious romance, the eHarmony and OKCupid approach is likely to have more appeal, but for younger users interested in a quick way to meet people and a casual way to flirt, Tinder has thus far been taking the cake.
In our fast-paced lives, the quest for quick results extends to finding love. Modern singles turn to online dating apps, a seemingly obvious solution. Over the past decade, online dating has gained immense popularity, with 3 in 10 Americans using a dating site or app, as per the Pew Research Center. The era of traditional matchmaking through referrals is a thing of the past. We now live in a digital age where online dating dominates, thanks to the pervasive role of technology in our lives. Meeting your significant other is just a few taps away on your smartphone, as dating apps have become an integral part of contemporary culture.
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Every year my team and I curate a list of some of the best and newest mobile dating apps. As online dating continues to be embraced by singles of all ages, mobile dating apps have taken the spotlight in Pew reported that 7 percent of mobile phone apps users representing 3 percent of all adults say that they have used a dating app on their cell phone. The convenience of dating from your mobile phone will not only results in meeting more people, but also speeds up the process from initial contact to meeting in person. Mobile dating has truly become a social dating experience, with many apps considered social dating, social networking and social discovery experiences.
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